LOGISTICS SITE MARKETING
TURNING SITES INTO BRANDS
Creating a distinct image for your logistics site and increasing its value.
Over the past years, the logistics industry has changed significantly. For example, logistics property is no longer used for the storage or handling of goods only, but also for assembly and after-sales services. On top of that, new technologies and processes have caused the range of work of employees in the logistics industry to become more modern and complex.
Objective
The market for logistics property is in constant progression. This is also reflected in the importance of logistics sites. Some gain in importance, others loose. There is no standard answer on how to develop and market a location long-term.
We are here to help you with precisely this challenge. Our key focus: Communicating your site’s specific USPs and creating a positive image.
- Develop/increase the logistics site’s appeal through target-group specific marketing
- Provide the logistics site with a clearly defined image and profile
- Increase acceptance for the logistics site in the area
- Position the logistics site as prime location
- Create values through improved positioning of the site
THIS IS HOW WE PROCEED:
- Stage 1: Site analysis
- Stage 2: Site profile
- Stage 3: Target group analysis to identify firms potentially interested in the location
- Stage 4: Marketing, media communication and PR
- Stage 5: Sales support
